T-Mobile Creative Campaign
The goal: Land a meeting with T-Mobile CEO John Legere.
The challenge: $50 budget.
The approach: Create a "Forbes" article breaking the (fake) news that T-Mobile signed with Medallia, and all Legere's employees have access to real time customer feedback.
The result: Meeting landed. Legere responded, "Looking forward to meeting your team. Also, please shoot me if I ever dress like that on a cover :)"
Live Nation Creative Campaign
The goal: Replicate the success of the last campaign to land a meeting with Live Nation CEO Michael Rapino.
The challenge: Still on $50 budget.
The result: Meeting landed with COO. Rapino's assistant responded "Well, it got his attention..."