Senior Writer & Branding Specialist.
I joined Medallia to lead branding on the Talent Acquisition team. After an impromptu writing challenge my second day on the job (ghostwrite an article for Medallia’s President to promote a recruiting video), I was quickly recruited to be the lead ghostwriter for Medallia’s operating team. This led to my eventual promotion to Senior Writer and Branding Specialist on the Account Based Marketing team, with projects spanning lead generation, sales funnel enablement, and thought leadership content creation. Success includes influencing $6.5 million in opportunities through creative ABM campaigns, and placement in Fortune Magazine, The Huffington Post, and T&D World (among others).
Medallia blog, 216: Do You Need a CX Department to Deliver Great Customer Experiences?
T-Mobile Creative Campaign
Live Nation Creative Campaign
- Medium, August 2015: What a $40 Video Has to Do with Becoming a Tech Unicorn
- LinkedIn, October 2015: Four Steps to Winning the Candidate Experience
- Glassdoor, 2015-2016: Interview and Employee Review Responses
- PR Newswire, 2016: Medallia Appoints Head of Product